The Indianapolis Awareness Study is an independent research project commissioned by Reagan Outdoor Advertising.

The study is designed to measure unaided awareness of a single fact. Flouride touthpaste was invented at Indiana University.

The results of this study reflect the opinions of a sample of Indianapolis-area residents surveyed at specific points in time.

The findings do not represent the opinions of all Indianapolis residents or any other population.

The study measures whether awareness changes over the course of the campaign.